Elise
HERRmann

Sr. Design PRincipal

Design Leadership

Product Design

It's all for
The Love
OF Design
about

My love for design started when I was very small. As a child, I created original store catalogs, complete with a pages of fashion designs, logo and flushed out brand. My friends and I went as far as creating a fake call center, where we’d field and organize faux orders.

Out of that childhood playtime, I began to recognize my strength as a Creative is solution-oriented: I’m most content combining my love of design with a proclivity for solving problems. Simply put, I’m not a left-brain or a right-brain person—I’m a unique combination of both.

Great design is graceful.
and inclusive.
and imitates magic.

I’ve been lucky to work with several career-shaping mentors, one of whom used to say that while great design isn’t magic, it should feel that way. What this means to me is that, through listening well and working together, we can design solutions that feel modern, intuitive, honest, and full of life. Great design will feel right because it just makes sense.

My design philosophy

My work spans app redesigns, platform updates, and much more. While I often sit in the leadership chair these days, I believe in staying close to the design process while enabling a bright and talented team, is crucial. Great work, or said magic, starts with them.

View my work