Elise
HERRmann

Sr. Design PRincipal

Product Design

UI + UX

It's all for
The Love
OF Design
about

My love for design started when I was very small. As a kid, I remember creating my own store catalogs, complete with a logo and flushed out brand. My friends and I went as far as creating a fake call center, where we’d field and organize faux orders.


Out of that childhood playtime, I started to recognize that my strength as a creative is solution-oriented: I’m happiest when I combine my love for design with my proclivity for solving problems. Or, in other words, I’m not a left-brain person or a right-brain person—I’m a combination of both.

Great design is graceful.
and inclusive.
and imitates magic.

I’ve been lucky to work with several career-shaping mentors, one of whom used to say that while great design isn’t magic, it should feel that way. What this means to me is that, through listening well and working together, we can design solutions that feel modern, intuitive, honest, and full of life. Great design will feel right because it just makes sense.

My design philosophy

My work spans app redesigns, platform updates, and much, much more. While I often sit in the the leadership chair these days, I believe staying close to the design process while enabling a bright and talented team, is crucial. Great work, or said magic, starts with them.

View my work